Women in Business: Spotlight on Corinne Boy Revel of ID VIE
Today, an interview with Corinne Boy Revel, founder of the company LIFE ID on the Nuhanciam blog. The story of a female entrepreneur who developed an innovative concept: Medical ID Jewelry. It’s a concept that immediately appealed to us. That’s why we wanted to give her a platform by asking her a few questions.
At almost 50, starting my own business was a natural way to realign my professional life with my values and aspirations.
This "one-of-a-kind" jewelry is engraved and personalized with essential medical information in case of an emergency: identity, medical condition, contraindications, allergies, current treatment, contact information, or a doctor to notify…
This way, they directly alert first responders and save them valuable time if the person wearing them is unable to communicate (due to unconsciousness, a seizure, disorientation, or being too young to speak, etc.).
The Star of Life (the symbol for medical emergencies—the six-pointed star found on all ambulances) indicates that the bracelet or pendant is for medical purposes.
Our jewelry isn’t “connected” jewelry: it doesn’t require a network, a computer, or a battery… If someone comes to your aid on the street, they simply need to read what’s engraved on the jewelry’s tag when they call for help. This allows for better planning and coordination of medical care…
When you consider that in a life-threatening emergency, every minute that passes reduces the chance of survival by 10%… you immediately understand how useful they are!
Initially, market research and marketing analysis led us to meet with doctors, emergency room physicians, medical staff, patients, caregivers, and nursing home directors… to validate the idea and design the product lines.
Next, since this market doesn’t exist in France, we have to create it from scratch. That’s the real challenge: our priority is to make as many people as possible aware of what we offer. And at the same time, we need to educate healthcare professionals about how this jewelry can help them, so they’ll be more likely to recommend us…
Communication with trade and general-interest media, as well as the website’s search engine optimization, form the foundation for building ID-VIE’s brand awareness.
Customer relations, service, and advice then help build customer loyalty. Nearly 20% of our customers have already placed multiple orders—either for themselves or for their loved ones. They tell their doctors about us, who, in turn, recommend us to their patients. It’s a virtuous cycle…
Today, the company is growing, and we are adapting to this new scope.
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Could you please introduce yourself?
At almost 50, starting my own business was a natural way to realign my professional life with my values and aspirations.
What is your company's concept?
This "one-of-a-kind" jewelry is engraved and personalized with essential medical information in case of an emergency: identity, medical condition, contraindications, allergies, current treatment, contact information, or a doctor to notify…
This way, they directly alert first responders and save them valuable time if the person wearing them is unable to communicate (due to unconsciousness, a seizure, disorientation, or being too young to speak, etc.).
The Star of Life (the symbol for medical emergencies—the six-pointed star found on all ambulances) indicates that the bracelet or pendant is for medical purposes.
Our jewelry isn’t “connected” jewelry: it doesn’t require a network, a computer, or a battery… If someone comes to your aid on the street, they simply need to read what’s engraved on the jewelry’s tag when they call for help. This allows for better planning and coordination of medical care…
When you consider that in a life-threatening emergency, every minute that passes reduces the chance of survival by 10%… you immediately understand how useful they are!
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How did you come up with the idea?
By the purest of coincidences!
I was searching online for a piece of jewelry like this for my mother, who has Alzheimer’s and was starting to get lost on the street. I couldn’t find any products like this in France, but I discovered a huge selection in the U.S. and Canada! I thought it was incredible that something like this didn’t exist in our country. I looked at the market from a marketing perspective… And that’s when the idea struck!
Tell us about the stages of your development—from your foray into entrepreneurship as a woman?
Initially, market research and marketing analysis led us to meet with doctors, emergency room physicians, medical staff, patients, caregivers, and nursing home directors… to validate the idea and design the product lines.
Next, since this market doesn’t exist in France, we have to create it from scratch. That’s the real challenge: our priority is to make as many people as possible aware of what we offer. And at the same time, we need to educate healthcare professionals about how this jewelry can help them, so they’ll be more likely to recommend us…
Communication with trade and general-interest media, as well as the website’s search engine optimization, form the foundation for building ID-VIE’s brand awareness.
Customer relations, service, and advice then help build customer loyalty. Nearly 20% of our customers have already placed multiple orders—either for themselves or for their loved ones. They tell their doctors about us, who, in turn, recommend us to their patients. It’s a virtuous cycle…
Today, the company is growing, and we are adapting to this new scope.
A few words about your Force Femmes award?
Where can we buy your jewelry?
What are the next steps or latest updates?
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Thank you so much, Corinne, for this wonderful interview and for your time! You can watch her appearance on TELEMATIN HERE.
A remarkable journey that we will continue to follow closely!
