NUHANCIAM
Once upon a time
NUHANCIAM was born from a meeting between two discerning minds
History
That of Muriel Berradia, an entrepreneur at heart with a background in the world of perfume and cosmetics, who was dissatisfied with the skincare formulas designed for her skin type.
That of Jocelyn Bariteau, a chemist, formulator, creative mind, and lover of textures, who has successfully met this need with sophisticated formulas: a concentration of active ingredients that ensures effectiveness, combined with a rigorous approach to product safety.
Together, they develop skincare products tailored to the needs of darker skin tones
Thanks to their expertise, they have succeeded in creating an inclusive skincare line that caters to every skin tone
Muriel Berradia
Designer
Passionate and determined, Muriel Berradia has built her professional career at Nina Ricci Parfums, Carven, and Caudalie.
In 2010, she took the plunge and launched her NUHANCIAM project. Less than a year later, she won the 2011 Force Femmes competition. In 2013, she was honored by the ACTION ELLES Association with the “Ambition for Growth Award.”
Jocelyn Bariteau
Formulator
Throughout his career, Jocelyn Bariteau has developed skincare product lines at Laboratoires de formulation.
He has worked for prestigious brands including Bourjois-Chanel and Caudalie, where he met Muriel.
He is the creator of many iconic skincare products and is responsible for all of the formulas used by the NUHANCIAM brand.